When Toyota brings back the Crown Majesta name, expectations soar — and the 2026 model delivers beyond them. Once Japan’s symbol of executive class, the Majesta returns as Toyota’s most luxurious hybrid sedan yet. Designed to rival European counterparts, it combines hybrid efficiency with refined power, advanced comfort, and an interior that feels like a private suite on wheels.
As luxury car expert Daisuke Yamamoto puts it, “The new Crown Majesta is Toyota’s quiet revolution — a masterpiece that blends old-world grace with future-ready technology.”
2026 Toyota Crown Majesta
First introduced in the early 1990s, the Crown Majesta stood above the standard Crown as Toyota’s ultimate expression of craftsmanship and comfort. After several years of absence, the nameplate makes a spectacular comeback in 2026, redefining what a luxury Toyota can be.
This isn’t merely an upgraded Crown sedan — it’s a complete reinvention focused on serenity, power, and technology. Toyota’s engineers aimed to merge Lexus-level refinement with the efficiency and reliability that define the Toyota brand.
Design and Exterior Styling – Sophistication in Motion
The 2026 Crown Majesta exudes quiet confidence. Its bold front fascia, flanked by razor-thin LED headlamps and a prominent diamond-pattern grille, creates a commanding first impression. The long, flowing roofline and sculpted character lines lend it an elegant silhouette, while subtle chrome elements add understated luxury.
At the rear, wraparound LED taillights and a clean trunk design emphasize balance and proportion. The Majesta’s elevated stance bridges sedan luxury and crossover practicality, a hallmark of Toyota’s new design philosophy.
New color options — including Regal Bronze, Celestial Silver, and Midnight Sapphire — perfectly complement its stately presence.
According to Toyota’s chief designer Hiroshi Nakata, “We wanted a sedan that moves like silk and looks like strength — that’s the essence of the new Majesta.”
Cabin Experience – A Sanctuary of Luxury
Step inside, and the 2026 Majesta feels more like a luxury suite than a sedan. The interior design emphasizes space, silence, and simplicity — the three pillars of Japanese luxury philosophy.
Premium Nappa leather upholstery, wood-grain trim, and custom ambient lighting create a sense of serenity. Both the front and rear seats are heated, ventilated, and power-adjustable, ensuring supreme comfort.
Technology is seamlessly integrated through a 12.3-inch digital cluster and a 14-inch central infotainment display with wireless connectivity. The 14-speaker JBL audio system and enhanced noise-cancellation insulation elevate the experience even further.
Rear passengers enjoy limousine-level comfort with reclining seats, independent climate zones, and even rear infotainment controls in the higher trims.
Powertrain and Performance – Hybrid Power Meets Elegance
The 2026 Toyota Crown Majesta comes equipped with Toyota’s latest 2.4-liter turbocharged hybrid system, producing an estimated 344 horsepower and 550 Nm of torque. Power is delivered smoothly through a 6-speed automatic transmission with standard all-wheel drive, ensuring balanced control and confident acceleration.
The hybrid setup combines electric torque with combustion power, providing swift response and impressive efficiency for a vehicle of its size. Toyota’s Hybrid MAX system allows for seamless transitions between gas and electric modes, resulting in strong performance without compromising fuel economy.
With its advanced adaptive suspension and drive mode selector, the Majesta can shift from silky comfort to athletic poise with ease — redefining what a luxury sedan can feel like.
As test driver Ken Roberts noted, “It drives like an electric car in the city and like a grand tourer on the highway — it’s a masterclass in hybrid performance.”
Driving Dynamics – Refined, Confident, Effortless
Every drive in the 2026 Crown Majesta is designed to feel effortless. The adaptive variable suspension smooths out imperfections in the road, while enhanced soundproofing ensures serenity inside the cabin.
The steering is light yet precise, ideal for both tight urban turns and long highway cruises. The AWD system actively distributes torque between the front and rear axles for maximum traction.
Toyota has also improved the car’s weight balance and chassis rigidity, providing exceptional stability even at higher speeds. Whether chauffeured or driving yourself, the Majesta delivers confidence and grace in equal measure.
Trims, Pricing, and Key Specifications
| Trim Level | Engine & Power | Key Features | Estimated Price (USD) |
|---|---|---|---|
| Crown Majesta Base | 2.4L Turbo Hybrid – 344 hp | LED headlights, premium leather, 14” infotainment, AWD | $46,000 |
| Crown Majesta Premium | 2.4L Turbo Hybrid – 344 hp | Panoramic roof, 14-speaker JBL, rear-seat controls | $50,000 |
| Crown Majesta Executive | 2.4L Turbo Hybrid – 344 hp | Full reclining rear seats, massage function, advanced driver aids | $55,000 |
Prices vary by region and market launch date.
2026 Crown Majesta vs. 2025 Toyota Crown
| Category | 2025 Toyota Crown | 2026 Crown Majesta |
|---|---|---|
| Powertrain | 236 hp Hybrid | 344 hp Turbo Hybrid MAX |
| Drivetrain | FWD / AWD | Standard AWD |
| Interior Quality | Premium | Ultra-luxury, Nappa leather, wood trim |
| Rear Comfort | Limited legroom | Executive reclining seats |
| Target Buyer | Mid-luxury buyers | Executive / Premium buyers |
| Technology Suite | 12” screen | 14” screen, voice AI, advanced HUD |
The Majesta clearly positions itself as Toyota’s flagship luxury sedan, closing the gap between Toyota and Lexus in craftsmanship and sophistication.
Technology and Safety – Smarter Than Ever
Toyota equips the 2026 Crown Majesta with the Toyota Safety Sense 3.0 suite, featuring:
- Adaptive Cruise Control
- Lane Tracing Assist
- Blind Spot Monitoring
- Automatic Emergency Braking
- 360° Surround Camera System
- Driver Attention Monitor
It also introduces Toyota AI Voice, allowing natural speech commands for navigation, media, and climate control. Over-the-air software updates ensure that safety and infotainment systems remain up to date long after purchase.
Recent Announcements and Launch Timeline
- April 2025: Toyota teased the return of the “Majesta” badge as a premium extension of the Crown lineup.
- July 2025: The car was officially revealed, confirming a 2.4L turbo hybrid and AWD as standard.
- Q1 2026: Expected dealership availability in select Asian and Middle Eastern markets, followed by global expansion.
Why the Crown Majesta Matters?
The 2026 Toyota Crown Majesta isn’t just another luxury sedan — it’s a statement that Toyota can compete in the upper echelon of comfort, design, and innovation.
At a time when most brands are pivoting toward SUVs, Toyota is boldly reaffirming the timeless appeal of the luxury sedan. It combines hybrid performance, artisanal interior quality, and cutting-edge technology in a package that’s elegant yet progressive.
As automotive journalist Rachel Lee summarized, “The Majesta proves that luxury isn’t about excess — it’s about balance, craftsmanship, and intelligence.”
FAQs
What engine powers the 2026 Toyota Crown Majesta?
A 2.4-liter turbocharged hybrid engine with around 344 horsepower.
Does it come with all-wheel drive?
Yes, AWD is standard across all Majesta trims.
What sets the Majesta apart from the regular Crown?
It offers higher power, richer materials, advanced rear comfort, and a more luxurious cabin.
When will it be available?
Expected launch in early 2026 in select global markets.
Is the Crown Majesta replacing Lexus models?
No, it complements the lineup — offering Lexus-level luxury under the Toyota nameplate.